OUR WORK
Why Charlie?
A communications start-up, focused on results. Idea generators but with a down to earth practical approach and excellent seamless execution. We are not only fun and energetic ad execs duo, but totally pragmatists.
A winning duo: a creative with strong business sense and an account man with entrepreneurial spirit and creative mindset.
About
Ricky lozada
An accomplished professional with over 30 years of experience in Advertising, Media, General Management, and creation and development of small businesses from the ground up.
He began his career in Advertising as an account executive for various prestigious international and local accounts and grew to become the SVP/Managing Director of one of Puerto Rico’s largest Ad agency, Lopito, Ileana & Howie.
After 18 years as an AdMan, Ricky decided to explore his always present entrepreneurial spirit and founded Organic Media, Inc., a non traditional media company in PR. After that, he brought to the island Froyoworld, a frozen yogurt chain as its master franchiser.
He later created and operated Camino Zapatería, a shoe store in Condado, Puerto Rico, that specialized in comfortable yet stylish shoes. He is also a Certified Coach for Engage and Grow Global as its first licensed holder for Puerto Rico.
Lili Madera
An award winning Creative Director with 20+ years of expertise and a proven track record in Puerto Rico advertising market. Highly effective when it comes to developing creative concepts and innovative campaigns either for digital, social media, content developing, branding or traditional media.
Multitasker. Strong leadership skills. Knowledgeable in business segments such as healthcare industry, education, banking, auto and fast foods restaurants. Possesses a finely tuned and on target strategic sense. Committed to high ethical standards. No drama attitude. Inquisitive. Perennial optimist and passionate about work and life.
Testimonials
“For a start-up like us to work with Charlie & Company has been a fabulous experience. From client service to their willingness to adjust to our budget make Charlie an agency for growing enterprises. Results are not only focused in reach, for Ricky and Lili really focus in return on investment, something that is not common in the industry.”
“Working with Charlie & Company has helped us to launch a more targeted and effective candidate recruitment strategy. Ricky and Lili engaged us to understand our needs and industry to generate the results we are looking for. They are committed and passionate about their work, and are specially results-driven. Charlie’s efficiency, dedication, and attention to detail are attributes we appreciate, most importantly, to generate the results we are looking for.”