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Tu Nissan al Día

Creative Brief

Description

Digital campaign created to promote Nissan maintenance services and genuine parts through a series of character-driven micro stories starring Lari Poppins and her iconic characters. Designed to connect with audiences through humor and relatability.

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore